Latest packaging industry trend in 2020 that will Take Your Business to Next Level
Are you looking for the packaging printing that can enhance your product appeal? Do you want to give your product a new look so that more consumers can attract towards your brand? So why not adopt the latest packaging trend this year so that your audience get inspired and help you improve your sale.
- Digital Printing A Modern Packaging Trend
Digital printing offers the most personalization and customization options, companies are switching from analog to digital printing. The digital presses have taken place of the standard conventional pres. It is estimated that by 2024 almost all industries will start following this packaging pattern.
It is all because this gives a natural impact on the package with the use of persuading colors and designs that create a fascinating effect on the viewers.
- Package personalization
With the use of digital printing, it has become easier to make personalized designs. Personalization is the perfect tool that allows the manufacturers to promote their brand and name thus help it to stand out among competitors. Moreover, the use of special fonts and design blended with digital printing technique creates an enticing effect.
Moreover, personalization dictates the brand story. Your theme on a package immediately helps the user to understand that what the product is about. For example, the chips pack contain potato image with the brand name immediately helps the user to decide that what’s inside. He doesn’t need to read the product detail rather a design will define itself.
Transparency and Clean Labels
Transparency and clean labels are the need of the hour. Consumers hate fake things. Therefore, it is important to add clean labels with transparent information. The manufacturer must educate people through the package. It is important in the medicinal package industry. It is because the consumer buys the product by first reading its label and then decides what’s inside the product.
Moreover, there is a need for such labels in food products also. Users now scan the product to know what’s inside. So to save the consumer time and to maintain the trust the manufacturer must define everything clearly on package or label present inside the package.
Use Of Private Labels
The addition of the unique labels and the individual store brand is in trend these days.
It helps the consumer to find the store offering product lines having a unique name. It is important for the creation of the in house brand awareness. The best thing about this latest trend is that it wins customer loyalty as well as helps the store to compete in the retail landscape.
This trend has helped the private store brands to get recognizable labels that exceed the national level and get consumer popularity.
- Innovative designs with playful colors
The color and design play a key role in seeking the attention of the consumer. It is human psychology that always attracts the unique design having an enticing color scheme. It creates a dramatic effect to stand out in the market.
Manufacturers are using the designs that truly depict the products and schemes of the brand. Therefore, companies use bright colors like yellow, purple, sky blue, and other Pantone colors that grab the attention of the consumers. Moreover, brands are using the color gradients that improve the appearance of the product and give a striking effect.
- Flexible packaging ideas
Another thing that industries are adopting is flexible packaging. They are using the non-rigid packaging materials like bags, pouches envelop and wrap to deliver the product to the end-user. It is all because of the easy to store, convenient opening, cost-effectiveness, and better shipping features. Moreover, these improve shelf life as well as improve the appeal when placed on shelves.
- Vintage Packaging
People are moving towards the classical trend. In that respect, manufacturers are bringing vintage styles in the packaging. The designers add some classic colors, themes, and shapes that reflect the earlier era. Plus, they add designs that depict the culture and theme of their ancestors.
It is a unique way to seek the attention of the audience and ultimately manufacturers get help in the improvement of brand recognition.
- Bold fonts and emboss designs
The technology is upgrading so the manufacturers are applying the differentiating designs to their package. They are focusing on large fonts those high light products from a far distance. Consumers can read the name of the product from distance and get to know that either they need a product or not. Similarly embossed and engraved designs also appeal to the consumers.
- Nude palettes an appealing solution
The use of the nude palettes that indicate the complex mixture of the rosy, peach, and ochre having chocolate hues are in trend these days. The blend of natural color creates a fascinating effect on the consumer. These embrace natural shades and play with a combination of the pastel, nude and sepia palettes to give a final package for creating an enticing effect.
- Black and white packaging
Although people love the vibrant and gradient color son package yet the use of black and white combination cannot be denied. The everlasting contrast helps brand recognition as well as help in promoting sales. The all-time favorite combination is in trend for many years and still, we see in the market as it doesn’t lose its worth.
The packaging is an important factor for the growth of any industry. If the companies focus on the latest trend they see the graph rising higher. Moreover, silent advertising through the package is possible. The manufacturers are now applying the latest technique to stay in the market, to compete for the race. Therefore, if you are willing to grow your business then pay attention to the quality of the inside product as well as focus on the package too. Remember the first impression is usually the last impression. If you modify the appeal of your package you will get the best results.